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  • 1 .ೳ, . . BrandAsset Valuator (Young & Rubicam) / H. . , . . // -. - 2007. - 1. - . 14-23.
  • 2. , . . : : . . / . . . - .: ϳ, 2001. - 272 .
  • 3. DO Group Germany / . , . -, . , . - // -. - 2010. - 4.-. 198-215.
  • 4. , . . / . . // - YES! - 2001.-4.-. 12-18.
  • 5. Genema.J. Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy , Sell, and Live / J. Gerzema, M. D'Antonio. - San Francisco: Jossey- Bass, 2010. - 289 p.
  • 6. Gerzema, J. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future / J. Gerzema, M. D'Antonio. - San Francisco: Jossey-Bass, 2013. - 304 p.
  • 7. Gerzema, J. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It / J. Gerzema, E. Lebar. - San Francisco: Jossey-Bass, 2008. - 272 p.
  • 8. Hollis, N. The Global Brand. How to create and develop lasting brand value in the world market / N. Hollis. - NY: Palgrave Macmillan, 2008. - 253 p.
 
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